GREG LANGER

Connecting brands with audiences through authenticity and cultural relevance. 

I am a brand marketing and partnerships professional with extensive experience developing high-impact campaigns, media strategy, and digital marketing for SMBs and global brands. Throughout my career, I have led cross-functional teams, developed innovative marketing strategies, and driven brand growth across various industries, including sports, tech, travel, real estate, QSR and CPG. I co-founded an apparel brand and successfully expanded our market presence through strategic partnerships with high-profile retailers like Hudson's Bay, New Era Caps, and eBay.

I have successfully established innovative partnerships with global brands, secured and managed multimillion-dollar budgets, and brought creative visions to life in the media, digital, and e-commerce sectors. As a client services expert, I have provided brands with effective solutions, helping them connect with their audiences and driving awareness to conversion. Additionally, I have effectively upsold and cross-sold on prime capabilities and monetized properties to further assist brands in achieving their goals.

As a leader to my direct reports, I have offered guidance and support that increased their productivity and instilled confidence, helping them advance in their careers. I champion and lead with emotional intelligence, critical thinking, and cross-functional collaboration.

My expertise includes collaborating with iconic brands, influencers, athletes, and celebrities to enhance engagement. I am passionate about combining creative storytelling with data-driven strategies to drive growth and build meaningful connections. I excel at creating compelling content, securing brand partnerships, and engaging target audiences across key demographics. I have produced national digital and broadcast shows and branded content streamed globally. I have also developed marketing campaigns for global brands across various platforms.

My approach combines a passion for consumer behaviour, creative storytelling, data-driven insights, and strategic thinking to deliver impactful marketing solutions that enhance brand visibility and drive business growth.