LAZYPANTS
Co-founder, Director of Marketing, Apparel Designer & Production Manager
Lazypants was birthed out of ambition, motivation, and drive, without prior formal training in the fashion industry, apparel design, and production.
Jennifer Lopez
Created in 2010, we took the time to develop the product to complement our denim collection. We quickly realized our friends and families liked the denim but loved the sweatpants.
At that time, we were one of the few brands that made sweatpants fashionable.
We redefined the world of casual apparel, offering a unique blend of comfort, style, and innovation that has taken loungewear to a whole new level.
As the Marketing Director, I fostered brand partnerships with eBay, The Hudson’s Bay, New Era Caps, and more.
Through my efforts, I also increased our community of followers across several social media channels, which converted the audience into quarterly consumers, generating sales across our e-comm site and in-store across the globe.
My multifaceted position as an Apparel Designer and Director of Marketing has been instrumental in establishing Lazypants as a household name in the fashion industry.
