CREATIVE SOLES

POWERED BY DELL XPS

The rise of sneaker culture has transcended to an unimaginable place. Sneakers are no longer just a fashion statement but a form of self-expression. Tyrone Edwards is on a mission to create the ultimate custom sneaker that represents his style, his personality and a shoe that he can wear in any situation. Follow Tyrone on his journey as he teams up with local designers, creators and artists to bring his vision to life. Creative Soles powered by Dell XPS on the Intel® Evo™ Platform.

• Co-producer of the global branded content documentary,

• Collaborated on the concept ideation and script development

• Spearheaded talent scouting, sourcing the perfect talent for the documentary based on the concept and target audience

• As the talent manager, I worked closely with the entire cast throughout the planning, production, and promotional marketing roll-out phases of the program

• Developed the media strategy, tactics, and creative deliverables across TSN/CTV Linear, OOH, social, and web properties

• Lead internal cross-functional collaboration to develop the marketing plan, and creative assets to market in conjunction with the Project Manager and cross-functional Linear, OOH, social, and web teams

• Managed client brand, AOR, and media agency teams executing weekly check-ins to manage expectations and deliver program deliverables on time and within budget

• Worked with the sneaker designer and production lead to manufacture the finished product for in-show, promotional marketing giveaway, and client gifting