CREATIVE SOLES

POWERED BY DELL XPS

The rise of sneaker culture has transcended to an unimaginable place. Sneakers are no longer just a fashion statement but a form of self-expression. Tyrone Edwards is on a mission to create the ultimate custom sneaker that represents his style and personality, as well as a shoe that he can wear in any situation. Follow Tyrone on his journey as he teams up with local designers, creators and artists to bring his vision to life. Creative Soles powered by Dell XPS on the Intel® Evo™ Platform.

• Co-producer of the global branded content documentary

• Collaboration on concept ideation and script development

• Spearheaded the talent scouting process to find ideal candidates for the documentary based on its concept and target audience

• As the talent manager, I collaborated closely with the entire cast during the planning, production, and promotional marketing phases of the program to ensure their social media influencer obligations for the campaign were executed consistently to their audiences

• Facilitated collaboration among internal teams to create media planning, programmatic strategy, and marketing deliverables for TSN/CTV Linear, OOH, social, and digital channel

• Spearhead the management of brand, AOR, and media agency teams by conducting weekly check-ins to manage expectations and ensure program deliverables are met on time and within budget

• Worked closely with the sneaker designer and production lead to finalize the in-show product and develop additional SKUs for promotional marketing giveaways and client gifting.